On Curation And Modern Elegance: Lori Virdure of Vinti Vintage

this fall, our theme is: flourish.

flourish (n.): to grow or develop in a healthy or vigorous way, especially as the result of a particularly favorable environment.

When we make work under our best conditions, we do more than survive—we thrive.

And what grow toward (or say no) to has a lot do with it. Whether you’re a small business owner, independent artist or side hustling creative, your career pathway will take resilience and strategic decision-making. Where do you choose to go? What makes something a yes? Which environments are best for your growth?

Those answers are nuanced, and for the most part they vary. So, as we prepare for craftHER Market Fall ‘19, we’re interviewing some of this market’s featured makers to learn more about their businesses and the ways they create favorable environments for their work. Read on for a peek into their process.


Lori Virdure of Vinti

Lori Virdure of Vinti

about today’s featured maker: lori virdure of vinti

The vinti aesthetic reflects a balance of awareness, resurrection, humility, and confidence; focusing on quality fabric, exclusive design, effortless style, and undeniable value. Vinti's mission is to translate these values and inspire women to live and dress intentionally.


How would you describe who you are and what you do?

I am a creative and free spirited individual with an eye for texture and eclectic simplicity. I love curating vintage because I get to connect my innate persona with a service/product for other people. Vinti is the use of applied art to express yourself and connect with others.

How do you hold yourself accountable to the goals you set? How do you bounce back when something doesn’t go as planned?

This is a constant battle for me—accountability. I tell someone: my now husband, accountable friends, mother, grandmother and/or people I can trust about new benchmarks, tasks and goals. I ask them to follow up with my progress. I bounce back when things don’t go as planned (most of the time) by initially having a Plan B. If Plan B doesn’t work, I’m pretty adaptable, in general; however, I attempt to deal with unforeseen circumstances on the front end.

Any final thoughts you want to share with the craftHER community on supporting local businesses?

I appreciate craftHer market exponentially for giving my brand and many others a platform to do what we love. Many of us, like myself, do not have a short term goal to have a brick and mortar and simply providing a beautiful space, as well as an empowering and educational experience for our clients and potential clients, is GOLD. Thank you!


Would you like to meet Lori in-person? Come out to craftHER Market Fall ‘19 on October 12 and 13, 2019 at Fair Market and stop by her booth. Click here to learn more.

Jane Claire HerveyComment